Morning and evening skincare: a simple three-step ritual

You don’t need a shelf full of jars for fresh, well-cared-for skin. Three steps in the morning and in the evening are enough. Here is how to build a simple ritual with Smart & Rich cosmetics.

Step 1. Cleanse

Oil, dust and make-up build up on your skin during the day and night. Hydra Therapy foam cleanser with 8 forms of hyaluronic acid cleanses gently and never leaves skin feeling tight. Apply a little foam to damp skin, massage in circles and rinse with warm water.

For body and hands, try our cream soap with Ganoderma and black cumin — it cleanses and nourishes thanks to ghee butter and grape seed oil.

Step 2. Serum

Serum is the most concentrated step. Ageless regenerating serum with grape seed, black cumin and pumpkin seed oils nourishes the skin and helps it stay firm for longer. Warm a few drops in your palms and pat onto your face, neck and décolleté.

Step 3. Moisturize

Finish with a moisturizing cream — it locks in hydration and keeps skin soft all day.

Morning vs evening

• Morning — a quick ritual: cleanser, serum, cream. Avoid direct sunlight after the serum and use SPF when you are in the sun.
• Evening — take your time: remove make-up thoroughly, let the serum absorb, then apply the cream.

Beauty from within

Your skin needs water: try to drink at least 2 litres a day unless you have contraindications. And coffee with marine collagen is a pleasant way to add care from within to your morning cup.

Before using a new product for the first time, do a patch test on a small area of skin.